Discovering the true reach and impact of your brand is an exciting journey that we navigate with expertise. Our Discovery services are designed to not only amplify your brand's voice but also measure its impact in the market. Let's examine the metrics that shed light on your brand's presence and influence.
- Brand Strategy & Messaging: Crafting a narrative that engages and resonates is an art, and our Brand Strategy & Messaging services are your canvas. We assist you in weaving the threads of your brand's story into a unified message that sticks, evaluating its impact through brand mentions and the share of voice against competitors.
- Brand Awareness: How well is your brand recognised? We track this through brand mentions, media impressions, and the buzz generated across platforms. Our Brand Awareness tactics are designed to elevate your profile and keep track of how and where your brand is acknowledged and discussed.
- Paid Media: Investing in Paid Media requires precision, and we strive for success. We measure achievement through web traffic, both direct and via referrals, and pageviews, ensuring that your investment translates into tangible progress for your brand.
- Social Media: Social platforms are the pulse of brand interaction. We monitor post impressions, follower growth, engagement metrics like likes, comments, shares, and retweets to gauge your brand's social pulse and relevance.
- Brand Monitoring: Monitoring your brand extends beyond observing the conversation. We analyse customer surveys and reviews, tracking average star ratings, survey results, and Net Promoter Scores (NPS) to assess sentiment and satisfaction.
- OKRs and KPIs to Track Discovery: Defining Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) provide us with a compass to measure success. We track the performance of discovery campaigns, ensuring that each move is strategic and contributes to your overall goals.
- Search Engine Visibility: Visibility on search engines is a clear indicator of your brand's online presence. We track keyword visibility, branded organic traffic, and your authority score to ensure that your brand stands out in search engine results.
- Influencer Impact: Influencers can propel your brand into new realms. We measure influencer post engagement, ROI from influencer campaigns, and the leads or website traffic that can be directly attributed to these efforts.
- Media Impressions: Every mention counts. We keep track of media mentions, backlinks, and the quality of these backlinks to assess the extent of online conversations and references about your brand.
Helpful Tips:
- Leverage Influencers: We help you identify and collaborate with influencers who can genuinely amplify your brand.
- Embrace User-Generated Content: Encouraging and sharing user-generated content can enhance engagement and brand affinity.
- Make Use of Public Relations: Strategic PR moves can elevate your brand's profile and authority.
- Monitor Your Competitors: Keeping an eye on your competitors helps us position your brand effectively.
- Make Your Brand Memorable: We focus on creating memorable campaigns that leave a lasting impression on your audience.